![]() ![]() There is an obvious psychology attached to font choices and if we segment these choices, we can highlight gender, age and personality preferences using the results to create a more effective design campaign. So if the implementation of font types online and offline is suggestively erroneous, shouldn’t designers give more thought to the font personalities when deciding to make use of them in their designs? However, there is no scientific basis for this selection, for research actually suggests that serif fonts like Times New Roman (made specifically for print use) are more easily read or scanned online. Since the majority of designers make use of two main font types (serif and sans serif with the difference between the fonts being: the serif has slight tails at the top and bottom of each character, while the sans serif is sleeker) a clear distinction has been made where designers prefer using serif in print and sans serif online. ![]() The question asked is: will the design be used online or for print purposes? When designers make font choices it is usually a very arbitrary decision with only one aspect taken into consideration. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |